✨ Visual Identity
Packaging Production: Pantone Spot Colors & Press Calibration
Brand Strategy Key Takeaway
Physical touchpoints: Pantone Matching System (PMS) coated/uncoated spot colors, CMYK color gamut conversion, and dieline engineering.
Transitioning a digital-first RGB brand into physical packaging requires rigorous spot-color matching and press calibration to avoid dull muddy output.
1. Press Production Invariants
- PMS Spot Inks: Specify exact Pantone Matching System formulas for primary brand colors to eliminate four-color process registration shifts.
- Substrate Absorption: Account for ink absorption differences between coated (C) and uncoated (U) paper stocks.
- Dieline Engineering: Maintain 0.125-inch (3mm) bleed margins and safety zones away from cut and fold creases.
Brand Architecture & Design Systems Board
Our creative practice comprises veteran design system architects, trademark specialists, and typography engineers specializing in W3C design tokens, OKLCH perceptual color math, and enterprise visual governance.
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